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"Feminism thus must remain a dirty word, with feminists (particularly older ones) stereotyped as man-hating, shrill Ninjas from Hades. As this logic goes, feminism is so 1970s — grim, dowdy, aggrieved and passé — that it is now an impediment to female happiness and fulfillment. Thus, an amnesia about the women’s movement, and the rampant, now illegal, discrimination that produced it, is essential, so we’ll forget that politics matters. According to enlightened sexism, women now have a choice between feminism and anti-feminism and they just naturally and happily choose the latter because, well, anti-feminism has become cool, even hip. Indeed, enlightened sexism is meant to make patriarchy pleasurable for women."